As a NBFC organization, Jayapriya Capital’s primary aim is to empower women from rural backgrounds and provide them the financial support needed to start business ventures and contribute to the economy. Jayapriya Capital empowers more than 26,000 women customers and aims to create a deeper impact in society by strengthening the rural women population of the country.

Over the years, the government of India has introduced favorable instant small ticket loan plans to support ambitious and enthusiastic women, who do not have to face shortage of funds to start their endeavors. However, with the increasing popularity and acceptance of digital loan platforms, loan approval has become hassle-free for women.